South Lakeland Parks Pushes Boundaries With Revolutionary New TV Advertisement

Holiday park operator, South Lakeland Parks, has created a new revolutionary TV advertising campaign to tempt visitors and holiday home buyers to its Lake District locations.  

The new 40 second advertisement which will be aired in the Granada region from March asks viewers to close their eyes as the screen goes entirely blank, a move which has never occurred before in television advertising history.  

This idea behind this bold new campaign is to take viewers on a journey from a typical work or home day to a day at South Lakeland Parks.   

The advertisement begins with scenes and sounds of traffic and hectic family life before going entirely blank, mimicking the effect of eyes closing, which is exactly what viewers are encourage to do.  From there the screen slowly opens into stunning images of the Lake District, luxury lodges and sounds of tranquil music and birds singing.  

Artavia, the company which created the advertisement said “We wanted to create an entirely new and unusual campaign for South Lakeland Parks.  Everyone knows that the Lake District and luxury lodges are beautiful and peaceful but in putting together this campaign we wanted the audience to interact with the advertisement as they watched their television.”  

Caroline Guffogg, marketing manager for South Lakeland Parks concurred: “We loved the idea of doing something a little bit different and in doing a TV campaign we truly wanted to engage with our viewers.  We felt that this advertisement would get viewers into a different mindset as they watch, interact and hopefully pick up the phone.  We’ve never been a company to shy away from quirky or unusual publicity campaigns and it’s generally worked in our favour.”  

The campaign will air from 1st – 22nd March 2010, with three major prime time slots on ITV1 on 1st, 8th and 15th March alongside the new popular series ‘The Lakes’ between 8 and 8.30pm.  

South Lakeland Parks owns four parks in the Lake District offering options of lakeside or woodland locations and a choice of luxury lodges or caravans.  The properties can be hired for holidays and short breaks or purchased as a permanent holiday home. 

For further details visit www.southlakelandparks.co.uk