Innovative 2012 Brochure Encourages Holiday Guests to Share their Treasured Moments
A new-look brochure for 2012 has been unveiled by South Lakeland Parks encompassing an exciting new concept of incorporating guests’ personal and emotional holiday highlights. Furthermore the company is offering 2012 holidays at 2011 prices!
As part of a special 2012 campaign to get customers to think about the emotional connections that make them choose the ideal holiday, the brochure focuses on real customers. Holiday experiences and emotions from guests of all backgrounds and ages are shared throughout. The accompanying website has also been designed to focus on emotions. Here guests can upload their perfect holiday moments via pictures and stories for others to read.
Caroline Farrer, Group Marketing Manager says: “We wanted to get back to basics in terms of why people will pick up and read our holiday brochure. We are continually receiving feedback about how much people love their holidays and how they enjoy sharing that experience via websites like Facebook and Twitter. We are offering our visitors an opportunity to tell their own stories about their holidays at our parks and hopefully encourage like-minded people to come and stay and see for themselves.”
Michael Gibson, Manager Director at Fat Media, the designers of the brochure added, “Holidays are a very special part of our lives with treasured moments that we love to share with friends and family. South Lakeland Holidays’ great locations and superb parks have created a mass of wonderful stories that people have shared, notably over the Internet. To reflect this we created an original concept that allows us to share those special moments with brochure readers and to give them the opportunity to tell us about theirs.”
To celebrate the launch of the 2012 brochure, South Lakeland Parks is offering 2012 holidays at 2011 prices and low deposits of just £50. Holidaymakers can save a further £10 on every break by booking online.
Located in the spectacular Lake District, scenic Ribble Valley and seaside town of Morecambe, there is a holiday destination for everyone.
South Lakeland Parks is a North West based company and has a friendly, experienced team who can offer advice on choosing the perfect lodge and caravan for a special holiday. South Lakeland Parks prides itself in having a high level of customer satisfaction, which is clear from the large amount of repeat bookers and also from guests’ memories.
For more information about South Lakeland Parks visit slholidays.co.uk or call 015395 69835.